The Power of the Pre-Shift

The Power of the Pre-Shift

Sometimes called a “line-up” or pre-meal, pre-shift meetings are the most effective way to assess servers for menu competency, remediate insufficiencies, and prepare staff for exceptional service that shift. The concept is simple. Set aside time at the beginning of every shift to meet with and educate your staff. Unlike online testing, pre-shift meetings take far less time to execute with stronger outcomes and immediate feedback.

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Convert First-Time Diners into Regulars: "First Impression Advantage"

Convert First-Time Diners into Regulars: "First Impression Advantage"

Understanding this idea helps us better manage the guest experience, particularly regarding first-time diners. In retail they talk a lot about "conversion," a word we don't use in our restaurant vocabulary. What they mean is to convert a person walking who has come to browse into a paying customer. Well, we need conversion, too! We need to turn first-time diners into regulars. 

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